LinkedIn Experimenting with Dedicated Video Feed

Introduction:
LinkedIn is currently testing a dedicated video feed within its app, showcasing content in a TikTok-style, full-screen format, to align with the growing trend of vertical video consumption.

Discovery and Confirmation:
The discovery of this new feature was made by Austin Null, who shared example screens, and later confirmed by social media expert Lindsey Gamble. LinkedIn has acknowledged this as a small beta test.

Purpose of the Test:
LinkedIn aims to enhance user experience by making it easier for members to discover timely and relevant videos on the platform. This move reflects the increasing preference for video content among professionals and experts on LinkedIn.

Description of the Video Feed:
Users can access the dedicated video feed by tapping on the video tab, which presents a vertical, full-screen feed of short-form videos. Similar to other short-form video experiences, users can engage with videos by liking, commenting, sharing, and viewing full post captions.

Content and Engagement:
The focus of the video feed appears to be on short-form video content, potentially encouraging LinkedIn influencers to create video updates to drive more engagement. However, questions arise regarding the availability of entertaining and business-related content to sustain a daily short-form video feed.

Potential Content:
The video feed may feature a mix of business-related updates, “hustle culture” content, and valuable video clips from across the platform. This move aligns with the younger generation’s preference for video communication, signaling a shift towards more visual content on LinkedIn.